The humbug of “shared values”
Who is this “we”?
The Israel Project
- ”Draw direct parallels between Israel and America – including the need to defend against terrorism… The more you focus on the similarities between Israel and America, the more likely you are to win the support of those who are neutral. Indeed, Israel is an important American ally in the war against terrorism, and faces many of the same challenges as America in protecting their citizens.”
- ”The language of Israel is the language of America: ‘democracy,’ ‘freedom,’ ‘security’ and ‘peace’. These four words are at the core of the American political, economic, social and cultural systems, and they should be repeated as often as possible because they resonate with virtually every American.”
- ”A simple rule of thumb is that once you get to the point of repeating the same message over and over again so many times that you think you might get sick — that is just about the time the public will wake up and say ‘Hey, this person just might be saying something interesting to me!’ But don’t confuse messages with facts… ”
- “Successful communications is not about being able to recite every fact from the long history of the Arab-Israeli conflict. It is about pointing out a few core principles of shared values – such as democracy and freedom – and repeating them over and over again… You need to start with empathy for both sides, remind your audience that Israel wants peace and then repeat the messages of democracy, freedom and peace over and over again… we need to repeat the message, on average, 10 times to be effective.”