An Interview with Armen Chakerian and Susan Schuurman
By Richard Edmondson
Susan
Schuurman and Armen Chakerian are two of the founders of the New Mexico-based Coalition
to Stop $30 Billion to Israel,
a group of activists who seek to raise public consciousness on Palestine by
means of roadside billboard campaigns. The coalition was formed in fall of 2008,
but it wasn’t until April of 2009, three months after Operation Cast Lead, that
the group went public with its first advertisement—featuring a picture of a
Palestinian girl with the words “Stop killing children. No more military aid to
Israel.”
The ads
appeared on 10 billboards throughout the city of Albuquerque. The message was
designed to be “deliberately provocative” in hopes of generating some local
media coverage. It worked. Maybe a little too
well. On April 28, just three weeks into what had initially been a two-month
contract period, Lamar Outdoor Advertising effectively censored the ad by
taking every one of the signs down. “The advertising was removed due to
numerous complaints questioning the facts,” said the company’s local manager.
Emails
in support of the ads poured in, however, and Lamar, at least initially,
announced it would allow the signs back up but with a somewhat watered-down message
(same photo with the words “Stop giving weapons to Israel with our tax
dollars!”). This offer, however, lasted a mere two weeks and came to an abrupt
end when the corporate office in Baton Rouge, Louisiana ordered the Albuquerque
office to cancel its contract with the Coalition. Lamar cited an intense
telephone campaign directed at its home office in Louisiana by Israel
supporters. Somewhat lamely, the Albuquerque office offered to erect a
replacement sign consisting of the words “Tell Congress: Stop Giving Money to
Israel”—without a photo—but this was
rejected by the Coalition as “too severely compromised.” The Coalition had just
fought its first battle with America’s Israeli Lobby, and seemingly the Lobby
had come out on top.
Yet at
the same time, what had taken place in Albuquerque helped to inspire similar
efforts around the country, with ads on billboards as well as public buses and
trains. In Seattle a group readied a bus ad campaign featuring the words “Israeli
War Crimes. Your Tax Dollars at Work” alongside a picture of a Palestinian
family standing next to their demolished house. Though timed to coincide with
the second anniversary of Operation Cast Lead, the campaign was nixed by
Seattle/King County officials. However, a separate transit ad campaign was successfully
launched, in Chicago—with ads featuring the words “Be on our side” along
with pictures of Israelis and Palestinians. Calling for an end to US military
aid to Israel, the ads first appeared in late 2010 and have since spread to New
York, San Francisco, Boston, Washington D.C., and other cities, with the
message being expanded from small signs on buses and trains to large roadside
billboards.
The year
2012 has seen the Coalition launching a new billboard campaign, not in
Albuquerque this time, but in Denver. The ad features the American flag as a
backdrop and the words, “Tell Congress: Spend our money at home, not on the
Israeli military.”
The
response to all this by Zionists has been varied. “The Jewish community of
Seattle should respond with the full force and let the Hebrew hammer drop on
these haters like never before,” wrote one Israel supporter in reaction to the King County
bus ads. “This group has unwittingly provided an opportunity for the world to
be taught the lesson that if you slander the people of the book, you may just
get the book thrown at you.” The same writer also proposed a four-step plan of
attack that included suing the bus company along with a campaign of civil
disobedience by “courageous young Jews” who would locate the garages where the
buses were kept and lay down in front of them so as to keep them from
“circulating their hateful message.”
But
sentiments like this seem to have opened Israel supporters to charges of
attempting to stifle free speech, an accusation no doubt lent credence by the
fact that the ACLU launched a civil suit against the Seattle bus system over
cancellation of the ads—and now some Israel advocates seem to be taking a
different tack, involving perhaps a tad bit less swinging of the hammer. In
response to the new campaign in Denver, that city’s chapter of the pro-Israel
group Stand With Us has countered by launching a billboard campaign of its own—and
one member of Stand With Us, Dr. Shaul Gabbay, likens what have been referred
to as the “dueling billboards” in his city to a spirited dinner conversation.
“Both
perspectives are legitimate in terms of trying to influence the discourse here
in the United States,” said Gabbay.
“When you have just one voice, we make mistakes. When we have different and
sometimes heated positions, then we can make better decisions.”
In fact,
there seems to be an emerging consensus—at least if we go by a Denver Jewish newspaper’s recent coverage of issue. This
new consensus presupposes that signs referring to war crimes or the killing of
children constitute “incitement” (never mind that some 1400 Palestinians died
in Operation Cast Lead, approximately 300 of whom were children), but that ads
appealing strictly to the economic argument (US tax dollars are better spent at
home, etc.) are permissible. Which in essence means that a call for ending aid
to Israel will be regarded as tolerable as long as the ad is ambiguous on why
the aid should be terminated.
The
Coalition to Stop $30 Billion to Israel took its name from the ten year/$30
billion aid package to Israel agreed to by the Bush administration in 2007. Susan
Schuurman and Armen Chakerian were interviewed by Richard Edmondson. The two
Albuquerque activists responded to questions submitted by email.
Q: The story in the Intermountain
Jewish News says there are two organizations with the words "stop$30 billion"
in their names, one based in Denver, the other in Albuquerque, but asserts
there is no affiliation between the two groups-even though one supposedly
funded the billboard campaign in the other's city. Can you clear up the
confusion on this? Is there one organization, or two, or many? Basically give
us a rundown on "who's who" in the stop-aid-to-Israel billboard
movement, and where are billboard ads running currently-in what cities?
A: We were the first organization
to coin that name. The Coalition to Stop $30 Billion to Israel, with a website
called www.stop30billion.org. We are based in Albuquerque and
are a grassroots group of volunteers. There have been two offshoots completely
independent of our work, inspired by our work certainly, who borrowed elements
of our name for their organization without frankly consulting us. The first one
was based in Seattle, the Seattle Mideast Awareness Campaign (SeaMAC) which
used part of our name in their web domain (www.stop30billion-Seattle.org). Sometimes we get inquiries to
our site that we can tell are in response to the Seattle group's work. Recently
we learned that a group in Colorado also borrowed words from our name, the
Colorado Campaign to Stop $30 Billion to Israel, and has put up transit ads in
Boulder and Denver. Their work was completely independent of ours and
coincidental. To be honest, there are so many campaigns around the country
calling for an end to military aid to Israel that is it challenging to keep up
with them all. Our initiative to expand our campaign out of state was because a
former member of our group moved up to the Denver area and found a billboard
company willing to put up our message.
The only
other multi-location billboard campaign is the Be On Our Side campaign,
launched originally from Chicago but now maintained by the U.S. Campaign to End
the Israeli Occupation (http://www.twopeoplesonefuture.org/). They started in Chicago and
spread to the Bay Area; Washington, D.C.; New York City; Portland, Ore.;
Boston; Tempe, Ariz.; and Albuquerque.
Q: How long have you been doing
this, how did you get started, and can you talk about some of the difficulties
you've had getting your ads placed?
A: We started our billboard
campaign in April 2009. The Coalition was an offshoot of the Middle East Peace
and Justice Alliance. Many of us were frustrated with devoting much of our
energy to hosting events and potlucks for visiting speakers. We felt that
American aid to Israel made us as taxpayers complicit in war crimes and
violations of international law. In the Fall of 2008, three of us (Armen
Chakerian, Lori Rudolph and Susan Schuurman) decided to form a separate
coalition of groups dedicated to working solely on this aspect of Middle East
peace and justice work. We got a great response, especially after Operation
Cast Lead; more than a dozen social justice groups joined the coalition.
We put
up ten billboards that said "Stop Killing Children" (see www.stop30billion.org homepage). Three weeks into the
two-month contract the billboards were taken down by the billboard company
because they got a lot of phone calls complaining about the content. Then we
toned down the message to "Spend Our Money at Home, Not on the Israeli
Military" and were able to put up a full-sized billboard at two different
locations for several months each. We did not have any problems putting up the
"Be On Our Side" messaged billboards. However, when we attempted to
put up the flag design out of state we did encounter some resistance, claiming
it was too controversial. We were successful in putting the flag design up on
I-40 in New Mexico for six months last year without any problems, and we were
also successful recently putting up 20 billboards with the same design in
Denver. We hope to have this design up in another out-of-state city in a month
or two.
Q: I understand the billboard
featuring the picture of the Palestinian child with the words "Stop
killing children-No more military aid to Israel" got censored. And of
course the bus ads in Seattle that highlighted Israeli war crimes also were prevented
from running. Why do you think these ads prompted such angry, emotional
responses from pro-Israel groups, and what does it say about the state of free
speech in America when public officials, such as those in Seattle, cave into
their pressure?
A: "Pro-Israel" groups
like Stand With Us and Christians United for Israel (CUFI) respond to our
message of human rights for all people with a knee-jerk, emotional reaction
that is based in fear. They often mistakenly interpret our call for equality as
a call for Israel's destruction. Nothing could be further from the truth. Many
politicians and media outlets are in turn afraid of the power wielded by the
"pro-Israel" lobby. We put “pro-Israel” in quotation marks because we
believe the lobby does not act in the best interests of the Israeli people. Our
objective in these advertising campaigns is to change public opinion so that an
open discussion can be held about whether carte blanche American support for
Israel is in our country's national interest.
Q: Tell us about your new ad
campaign and how it differs from previous ones.
A: Our new ad campaign features an
American flag. We wanted to emphasize that our message is indeed a patriotic
one in that domestic needs are being short-changed by sending billions of
dollars per year to support the Israeli war machine. This message seems to be
resonating even more during this current economic down-turn. We also feel that
more and more Americans want politicians to focus greater attention on
infrastructure, education, and healthcare needs at home.
Q: There seems to be a feeling
among Israel supporters that ads that refer to Israeli war crimes, or to the
deaths of children in Gaza, constitute "incitement" or "hate
speech", while those focusing solely on the economic argument (America
should spend its tax dollars at home, etc.) fall within acceptable boundaries.
In the Intermountain Jewish News, an ADL official, speaking of the Seattle bus
ads, is quoted as saying, "The ads that were on those buses were truly
inciteful speech with regard to making allegations of Israel committing war
crimes and other atrocities." However, he says the new ads-presumably he
means the ones in Denver-don't appear to "cross the same lines."
Would you care to comment on that?
A: Israel has committed war crimes
in Gaza, as documented in the UN Goldstone Report. After our billboards were
taken down prematurely, however, we purposefully tried to find less provocative
phrasing that would have a better chance of not being suppressed by opposition
pressure.
Q: Your ads seem to have caused
considerable consternation within the ranks of pro-Israel groups, but of course
the real question is how much of an impact are they having with the public? Do
you have any sense of public opinion about the ads and to what degree they may
be influencing the way people think about the Middle East?
A: Combined with other communities'
campaigns, we feel that our messaging has created a safer space within which to
criticize Israeli policy without being called "anti-Semitic." In
addition to being seen directly by tens of thousands of passers-by, the
billboards led to media coverage both in Denver's local Jewish community
newspaper and on Denver channel 7.
Q: If people want to make donations
to your coming ad campaign, how do they do so? Also anything else you'd care to
add?
A: People can mail a check to
Coalition to Stop $30 Billion to Israel, P.O. Box 10856, Albuquerque, NM
87184-0856, or they can donate using PayPal on our website www.stop30billion.org. We urge everyone who cares
about human rights for Israelis as well as Palestinians to join us in our work.
America's unconditional support for Israel in spite of its grave human rights
record isolates us in the world and mocks our calls for freedom and democracy.
Donations are tax-deductible and encouraged. Join our growing movement to end
American military aid to Israel now.
Dodging the "Hebrew Hammer"--a Justice for Palestine Billboard Gallery
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| The initial 10 billboards in Albuquerque, with the words "stop killing children," were removed after complaints poured into the corporate office of Lamar Outdoor Advertising |
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| After the censoring of the first ads, the Coalition placed the above ad through a different sign company, Del Outdoor Advertising. This one stayed up longer, although it had to be moved from its initial location due to complaints received by a business owner nearby. |
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| The new ad campaign now running in Denver |
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| The "Be on our side" campaign began in Chicago and spread to multiple other cities. |
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| The bus ad that never was. A flood of complaints from Israel supporters prompted Seattle officials to kill this ad before it ever went public. |
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| This billboard managed to be seen in Seattle for a few days, but it, too, got squelched by Zionist pressure. |
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| Seattle transit officials finally did allow this ad to be placed by the Seattle Mideast Awareness Campaign. |
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| The organization If Americans Knew placed ads in Detroit earlier this year. |
River to Sea
Uprooted Palestinian
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