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The Israeli foreign ministry have set up an 'undercover' team of Internet-savvy personnel to post on twitter, facebook, comments and talkbacks to convey a pro-Israel slant:
In an interview this month with the Calcalist, an Israeli business newspaper, Shturman, the deputy director of the ministry's hasbara department, admitted his team would be working undercover.Hasbara is hebrew for 'public explanation' which means propaganda. This explains why within minutes of someone posting an article on the Guardian, for example, that is pro-Palestinian, comments are posted to support Israel. They don't actually support Israel, they're just paid to do so.
"Our people will not say: 'Hello, I am from the hasbara department of the Israeli foreign ministry and I want to tell you the following.' Nor will they necessarily identify themselves as Israelis," he said. "They will speak as net-surfers and as citizens, and will write responses that will look personal but will be based on a prepared list of messages that the foreign ministry developed."
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